What you need to know to build a real estate portfolio.
Philippe Ledent – Senior Economist – ING
Part 3 - What should you look for when investing in a stock?
Of course, you must pay attention to the classics.
If I've invested in a company's shares, it's best to know a little bit about the company: In which sectors is it active? What direction is management taking? How is it performing? What is the company's solidity and indebtedness?
Same thing if I'm buying corporate bonds: what is the company's debt situation? Will it be able to repay its debts in the future? The same goes for government bonds.
So, obviously, you must look at the investments you make. Once again, if you invest in funds, you can be a little more passive, because normally the asset manager, the one who makes the decisions, looks at what you, as an investor, should also be looking at.
But in relation to all these great classics, I would add one very important element: you must always make sure that your portfolio reflects your desire for return and risk.
And sometimes there are pitfalls. Sometimes you get the impression that if you invest in bonds, you're taking less risk than in equities. But there are bonds on the market today that are riskier than shares in very solid companies.
So sometimes you get the impression: "I'm comfortable, I've invested in bonds. And what's more, I realize that these bonds have a high yield". But you don't realize that if bonds have a high yield, it's precisely because they're risky bonds, from companies with a lot of debt.
And sometimes, it would be better to own shares in much stronger companies. So you always must watch out for the pitfalls in this area and always make sure that my portfolio reflects my desires in terms of return and what I'm prepared to risk.
But be very clear, and don't fall into the traps of the financial markets.